Rune Naito (1932-2007) was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of the modern Kawaii culture, Kawaii being the quality of cuteness in the context of Japanese culture. Peach launched a partnership with the company holding the rights of Rune's work to emphasize its "Cute&Cool" image.
This third partnership saw the addition of flowers on the decals. Note both sides were different with just the panda on the starboard side and a girl with a strawberry-patterned scarf on the port side; these special items were on sale at the airline online shop.
Rune Naito (1932-2007) was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of the modern Kawaii culture, Kawaii being the quality of cuteness in the context of Japanese culture. Peach launched a partnership with the company holding the rights of Rune's work to emphasize its "Cute&Cool" image.
This second partnership also involved the Violetta magazine (derived from the Argentinian Disney telenovela of the same name) which was being launched in Japan using Rune Girls visuals. The third design unveiled was this girl with a striped jacket. The starboard side had Rune titles only. Violetta titles were removed in 2016.
Rune Naito (1932-2007) was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of the modern Kawaii culture, Kawaii being the quality of cuteness in the context of Japanese culture. Peach launched a partnership with the company holding the rights of Rune's work to emphasize its "Cute&Cool" image.
This second partnership also involved the Violetta magazine (derived from the Argentinian Disney telenovela of the same name) which was being launched in Japan using Rune Girls visuals. The second design unveiled was this girl with a short bob haircut. The starboard side had Violetta titles only.
Rune Naito (1932-2007) was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of the modern Kawaii culture, Kawaii being the quality of cuteness in the context of Japanese culture. Peach launched a partnership with the company holding the rights of Rune's work to emphasize its "Cute&Cool" image.
This second partnership also involved the Violetta magazine (derived from the Argentinian Disney telenovela of the same name) which was being launched in Japan using Rune Girls visuals. The first design unveiled was this girl with a boater (can-can hat). The starboard side had Rune titles only.
Rune Naito (1932-2007) was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of the modern Kawaii culture, Kawaii being the quality of cuteness in the context of Japanese culture. Peach launched a partnership with the company holding the rights of Rune's work to emphasize its "Cute&Cool" image; in the meantime the "Roots of Kawaii" exhibition could be seen in Tokyo.
The partnership also involved Girls Award, a fashion & music event targeting young women which takes place twice a year in Japan. Note Girls Award titles disappeared before the rest of the titles.
